SEO can be a great way to attract new customers and traffic, but if you want to make the most of it, you need to improve your local SEO. 51 percent of all website traffic comes from organic clicks, which means improving your local SEO should be a priority for every business.
The more organic local traffic you bring in, the more business and sales your company or brand can make, so here are some tips to get you started on improving local SEO rankings!
1) Create & Maintain Your Google My Business Listing
One of the most important things you can do for your local SEO strategy is to create and maintain a Google My Business listing. This will help customers find your business when they’re searching for it online, and it also provides important information like your business hours, contact info, and even customer reviews.
2) Optimize Your Website for Local SEO
With how SEO works, you need to make sure that all of your website’s content is optimized for local searches. Including your title tags, meta descriptions, and even the keywords you use.
Do your research on local keywords in the area that you are targeting and implement them through all of your content.
3) Claim & Optimize Your Social Media Profiles
Social media is another powerful tool for marketing. It can also help you when you’re improving your local SEO rankings. You should claim/create and optimize your social media profiles for your business, and make sure to post regularly with high-quality content.
SEO and social media go hand in hand because you can bring in a ton of traffic through the platforms, which can help your local SEO rankings based on the keywords you are targeting.
4) Use Local Citations
Another great way to improve your local SEO is by using local citations. These are listings of your business on different websites that include your company’s name, address, and phone number. Make sure all of your citations are consistent and accurate and try to get as many as possible.
Building citations and increasing your local SEO rankings can be a daunting task though, there is so much to do with so little time. This is why many businesses will hire SEO agencies to build their citations for them. One great example is the agency on this website!
5) Optimize for Voice Search
As more and more people use voice search, it’s important to optimize your content for this type of search. This means using keywords and phrases that people are likely to use when speaking on their devices.
Voice search is growing in popularity, so it’s important to make sure your business is ready for it.
Improving Local SEO Rankings
Improving local SEO can be a great way to bring in more customers and traffic to your business. There are so many benefits of SEO, so the sooner you start with an SEO strategy, the better!
By following these tips, you can start seeing better local SEO rankings and increased visibility online. And who knows, you may even start getting some phone calls from new customers!
