If you stay around my site long enough you will more than likely find out I have an extreme fascination with food art. There is something amazing about being able to take common pieces of food and turn them into masterpieces.
Some works of food art are designed to encourage good nutrition and remind us of the importance we literally are what we eat. The Dayalets vitamin mascots were meant for that purpose. The bizarre and rather spooky characters were advertisements made to hang in doctor offices in the 1950s. They were geared toward patients to warn them of the results of an unbalanced diet plus poor eating habits can lead to impaired health and the significance of vitamin consumption.
Meet some of the Dayalets Mascots
If you would like to view more Dayalets images and other fun interesting information check out The Institute of Official Cheer!
“Nothing really prepares you for the Dayalets. As you can gather from the cover , they were vitamins, but they were so much more: they were vitamins suitable for framing. Also they were glimpses into the hideous, ironic permutations that awaits people who have inaccurate vitamin consumption habits. Steel yourself – and keep in mind these are designed to hang in doctor’s offices and make patients WANT Dayalets. Most people would want something else, like an exorcism.“