We live in a complex reality, where every few months the “situation” repeatedly destroys our plans. When people explode avenues and new projects, things are obliterated. Also store owners in particular experience a very severe economic crisis. In recent days you can find quite a few articles talking about the difficulty of small business owners. Restaurant owners, for example, are only just keeping their heads above water. When the mood is poor, when people do not want to leave the house. Tourists cancel trips, and there are simply not enough shoppers in the shops and the cycle of activity is fatally damaged. If you add to the picture the cyclical way in which security problems disturb the peace in the country. Almost every year, it is possible to understand how businesses are keeping afloat. That is why ecommerce is taking center-stage.
But amid the difficulties and uncertainties, one solution stands out that seems to be helping to deal with the difficulties. It offers an alternative to survival: e-commerce. To date, e-commerce has been in its infancy and far from realizing its full potential. Recently it is beginning to gain momentum. The reasons for this are many: technological, economic and intellectual. E-commerce is an area of activity that is only intensifying and expanding, reaching new areas and diverse audiences. More and more commercial operations are being done online today, between businesses (B2B).
Still, there is still the feeling that people prefer to shop in “real” stores, feel the goods with their hands, and get instant gratification. This is the main mistake of the opponents of e-commerce, because it will never have the traditional charm of bricks and mortar businesses.
But during the pandemic, many people have felt unsafe to leave the house and places have been closed. This has given people a positive reason to buy this way and important aspects of e-commerce are highlighted. As well as its ability to save businesses from collapse. E-commerce stores (e-commerce) play a very significant role in the economic and business stability of businesses. For business owners, there are a number of major barriers that prevent them from entering the field of e-commerce. Dealing with deliveries, customer service, inventory management, technical and logistical maintenance are just some of the difficulties. However, there are ways for businesses to up their game. They can create a better website for business and really learn the rudiments for success with WEBX360.
The future is a combination of online and offline.
The historic concept of physical stores started from the fact that people needed the inventory to be close to them. Local entrepreneurs have realized that if they bring the products closer to the customer, they will be willing to pay a higher price for it. This will save time, energy and also money, on long trips. Therefore different and strange types of shops were opened in populated areas, first small local shops and gradually chains, huge corporations, malls and huge shopping centers were created.
Older business owners tend to ignore the distinct advantage of a virtual store. Because they are already so used to the way things have gone to this day. Let’s review some of the key benefits of online stores.
An online store is easier to set up and involves less bureaucracy and hassles. As a result, it is also much faster – and cheaper – to set up and maintain. When you think about what it takes for a physical store owner to open it, it seems like something impossible, and certainly not simple or easy. Finding the most suitable place from a business and economic point of view, signing a contract, renovating the place (which requires an architect, issuing permits) is tricky. Also preparing and paying for communication infrastructure, purchasing a cash register and POS (Point of Sale) for managing orders and inventory. All of these add up. In other words, setting up a physical store requires at least the same effort, if not a much greater effort, than setting up a virtual store.
In times of crisis, for example, people surf the Internet much more. On difficult days, when people do not leave the house, they actually increase their online presence and surf much more. People look online because it is convenient. It is easy to find what they need. Delivery is sometimes free and quick. While traffic to physical stores depends on many external factors, website traffic does not depend on any external factor. It only gets a boost from crisis situations. Shopping on commerce sites is on the rise for sure.
