Postcards are a great way to promote your business and its products or services. They are a very effective marketing tool that can be used by small businesses to reach their local customer base and increase repeat business.
A postcard can stay with your customers long, especially when it makes them feel special. Here are some innovative ways to use postcard printing in your marketing mix.
Use a QR Code
Postcards might not seem like the most glamorous marketing tool, but it’s still a powerful one. While they can’t do everything an email or a website can, they can complement your digital campaigns and add a personal touch that reaches customers in their homes.
One of the best ways to use postcards is to include a QR code. These codes can lead to a mobile-friendly experience that gives your company a chance to collect data on how many people are engaging with it.
Another great way to stand out with your postcards is to use special print effects. Options such as raised digital ink, specialty laminating films, and unique varnishes create texture and visual contrast in your prints.
While it might be tempting to rush a postcard into production, proofread it before sending it to print. Spelling mistakes and irrelevant content can quickly tarnish your brand image, so be sure to take the time to check that everything is correct before submitting your order for printing. It’s also a good idea to get a second opinion from someone outside your team.
Create a Pop-Up
Postcards are a great print marketing tool because they can be used to promote events or offer discounts. They also provide a way to test new creative ideas without spending much money. For example, you can use them to announce a new product or run a promotion that would not work well in your catalog or online store.
You can also create a pop-up postcard that engages the senses. For example, you can include a waxy texture on your postcard printing, have people zip open a tab, or scratch off a textured surface to reveal a special offer. Postcards that engage the senses are more effective because they capture the attention of your prospects.
You can also use postcards to increase customer loyalty and reduce no-show rates. For instance, you can send them to your clients to remind them of their appointment dates and times. This can help you avoid customer churn, which costs companies $1.6 trillion annually.
Add a QR Code to Your Website
Postcards are an effective way to promote your company, but they’re also a great way to connect with your customers. Many people are used to getting bills and credit card statements in the mail, so it’s a pleasant surprise when they receive a postcard explicitly addressed to them. This is an excellent opportunity to showcase new products or services, provide discounts, or thank them for their business.
Postcards with a QR code or PURL lead recipients to landing pages where they can find more information about your company and take the next step in their purchase process. This will help you increase website traffic and conversions.
Make your postcards interactive by adding a QR code that leads to an interactive video or audio file. This will let your prospects connect with you from the comfort of their home, giving them a unique experience that’s impossible to forget. This will also help to reinforce your brand’s image and establish credibility.
Add a QR Code to Your Social Media Posts
It’s an intelligent way to get your brand in front of more people without spending additional advertising dollars. If your ad copy is compelling enough, people will be eager to learn more about it. They can scan the QR Code and land on your social media page, where they can follow you or share your post with their community.
If you’re a photographer, add a QR code that directs to your portfolio. This allows potential clients to quickly and easily view your work before they decide to book.
You can create a dynamic QR code that links to changing content for your marketing campaigns. This is cost-effective because you can avoid printing new codes whenever you want to change the related content. Plus, dynamic QR codes offer real-time metrics that give you the insights you need to refine your strategies. This enables you to track your audience’s behavior and target them accordingly.
Add a QR Code to Your Emails
Suppose you’re looking for a way to stand out in your customers’ mailboxes; consider augmented reality (AR). This technology lets you create an interactive experience on their cell phones using unique apps. This type of marketing can help your business connect with your audience and increase your brand’s credibility.
Adding a QR code to your postcards is one way to encourage people to contact you. However, it’s essential to ensure the code is mobile-optimized and offers a call-to-action. Otherwise, people may need more motivation to scan it.
You can generate a QR code that directs users to an email sign-up form. This is a great way to collect email addresses, as well as to promote sales and promotions. You can even connect your signup form to an automation workflow to send email updates based on specific criteria.
A personalized postcard carries more emotional value for your recipient, making it more likely to get noticed and read. Whether announcing a new product, hosting a special sale, or creating a loyalty program, a postcard can assist you in reaching your target market with a targeted message.
