JOURNEY TO OZ BALLOON TOUR TAKES TO THE SKIES
FOR DISNEY’S “OZ THE GREAT AND POWERFUL”
Disney announced yesterday the launch of the Journey to Oz Balloon Tour! The magical venture is sponsored by HSN and IMAX Corporation, in support of its upcoming fantastical adventure “Oz The Great and Powerful,” flying into theaters in U.S. and IMAX on March 8, 2013. The colorful, “Oz The Great and Powerful”–emblazoned hot-air balloon began its tour yesterday from the Walt Disney Studios lot in Burbank, Calif.
Here is the Journey to OZ Balloon Tour schedule if you are interested in seeing the awesome balloon in flight. The list of stops are limited, but I am sure more will be added as the tour progresses.
- “Oz The Great and Powerful” premiere at the El Capitan Theatre in Hollywood (February 13)
- Disneyland Resort in Anaheim, Calif. (February 17)
- Daytona International Speedway in Daytona Beach, Fla. (February 20)
- Central Park in New York City (March 5 & 6)
Additionally, this Friday (February 15), the Journey to Oz Balloon Tour app officially launches on the “Oz The Great and Powerful” Facebook page. OZ enthusiasts will have the opportunity to unlock screenings in cities near them. Fans will vote by Tweeting with a custom hashtag for their city (e.g. #DisneyOzSeattle) or by sharing on Facebook.
About “Oz The Great and Powerful”
“Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great wizard but into a better man as well.
“Oz The Great and Powerful” is produced by Joe Roth, with screen story by Mitchell Kapner and screenplay by Mitchell Kapner and David Lindsay-Abaire. Grant Curtis, Palak Patel, Josh Donen and Philip Steuer are serving as executive producers.
Disclosure: Information and photo provided by Disney.